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1) Perform a VRIO analysis. What is Genentech’s competitive advantage, if any?
5) What impact will the Roche buyout have on Genentech? Will it be possible for Roche to own Genentech without destroying its ability to innovate?
6) What is the major dilemma that Mr. Scheller faces in the case? What should he do?
1) Perform a VRIO analysis. What is Genentech’s competitive advantage, if any?
5) What impact will the Roche buyout have on Genentech? Will it be possible for Roche to own Genentech without destroying its ability to innovate?
6) What is the major dilemma that Mr. Scheller faces in the case? What should he do?
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